Optimizing GTM for PLG with Mark Roberge, MD at Stage 2 Capital
Mark Roberge is an Advisor to HubSpot and former Chief Revenue Officer of HubSpot's Sales Division. He is the bestselling author of the award-winning book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million. Mark Roberge is also the author of The Product-Led-Growth (PLG) Playbook for B2B Startups.
10 Lessons Scaling to $1B Exit with David Cancel and Elias Torres, Drift's Co-founders
Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. David Cancel and Elias Torres, co-founders of Drift, share their insight on steering a company to a $1B valuation with both the tenacity to problem-solve and a fearlessness to fail. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit.
5 Critical and Company-Altering Learnings from B2B Startups with Anu Hariharan, Managing Director at Y Combinator
Anu Hariharan will share key learnings from top B2B startups and how these pivotal lessons help founders build in any sector.
Blending PLG with Your Sales Led Motion with Calendly, Hubspot, and Battery Ventures
In this presentation, Barr Moses, CEO and co-founder of Monte Carlo, the creator of the data observability category, and Molly Vorwerck, Head of Content and Communications for Monte Carlo, will discuss how to take your content and brand marketing strategies to the next level through five tried and tested tactics that have scaled revenue, hiring, and market growth for three landmark companies: Uber, Gainsight, and Monte Carlo.
$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel's Co-Founder & CRO, Shuo Wang
Moving fast is a competitive advantage for early-stage companies looking to provide value to clients. How can you balance this speed with scalable processes so that your team & clients are well-served? Shuo, Co-Founder at Deel, will explore this balancing act with first hand accounts of where Deel found success, and failure, while growing revenue from $4-54M in 2021, following 20x growth in 2020.
Lessons Learned in Scaling Your Team & Revenue from $1M ARR to $1B+with Cloudflare's CRO, Chris Merritt
Chris Merritt, Chief Revenue Officer of Cloudflare joined Cloudflare nearly a decade ago when annual revenue was around $1M with one sales person — and has since been scaling the sales organization and helping grow Cloudflare into the multi-billion dollar business it is today. When building a sales team and business at scale, organizations go through various stages of growth with key milestones along the way—from 1-10 million in revenue, to 50-100 million, to 100 million, and onward. While no two businesses are the same, we’ll dive into a few areas that are most likely to change, with Chris sharing some findings along the way to help others effectively scale their organizations.
The Playbook to Multi-channel Marketing and The Art of the Product Launch with Sprig's CMO, Elizabeth Walton Egan
Learn how to activate your marketing simultaneously on multiple channels to create the feeling of surround sound and increase the impact of your work so 1 + 1 = 3.
Lessons from $1 Billion in SaaS Acquisitions – Valuation and Process Insights with FE International's Founder and CEO, Thomas Smale.
How SaaS businesses are valued in 2022 and discover actionable steps you can take to maximize the value of yours. Thomas’ comprehensive session will present the latest data, detail the selling process, and provide insight into how SaaS founders at all stages can prepare their business for a smooth, profitable exit.
3x - 5x: The New Gold Standard for Early Stage Growth with Dale Chang (Operating Partner at Scale Venture Partners), Christine Yen (Co-Founder and CEO at Honeycomb), Brendan O'Connor (CEO and Co-founder at AppOmni), and Tessa Lau (Co-Founder and CEO at Dusty Robotics)
In the past 12 months, the growth rate needed to be considered a top 10% startup exploded from 3x to 5x. Incredibly, today’s top startups will take less than a year to grow from $1M to $5M+ in ARR. Time will tell whether this is a spike in the data or the beginning of a new trend, but one thing is certain: startups that earn their place in the 5x club command investor attention and secure premium valuations. But how do early-in-revenue companies get there? And what are the strategies, tactics, and metrics they use to move from founder-led sales to a repeatable go-to-market machine? The answers to these questions have largely been a secret, until now. In this panel discussion, founders who achieved top-tier growth rates, 3x - 5x, right out of the gate will talk about how they mastered growth and what impact it had on their company’s fundraising and valuation.
Scaling a Product-Led Growth Model with Raj Sarkar (CMO at 1Password), Kim Walsh (SVP at Apollo.io), Chris De Vylder (CRO at Sentry), and Anoushka Vaswani (Partner at Lightspeed)
Many companies want to know how you operate a PLG business at scale. How should marketing, sales and product all work together? What is the role of a growth team? What does best-in-class growth look like at each stage and how do you orchestrate it at scale?
Going to Saastr Annual 2022? Connect with me on LinkedIn or better yet, let's meet up during the event!
About the author
CT Leong is the founder of EngageRocket, SaaS startup with a mission to turn digital connects into meaningful human connections at work. Before becoming an entrepreneur, he was a Regional Director of Gallup - one of the world's top HR advisories. He graduated with a degree in Economics at the University of Cambridge, and has an MA in Political Science from Columbia University.